Employees in marketing research are concerned with understanding people and organizations. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company's strategies against those of its competitors.
Employment growth in the Marketing Research pathway is projected to be faster than average. Employment growth will be driven by an increased use of data and market research across all industries - to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies. Job prospects should be best for those with a master’s degree in market research, marketing, statistics, or business administration. Candidates with a bachelor’s degree are expected to face strong competition for jobs. Those with a strong background in statistical and data analysis or related work experience will have better job opportunities than those without it.
This pathway is part of the Marketing cluster. These are the other pathways in the cluster:
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